Customers are examining the kimchi refrigerator event model at the Yongsan Main Store of E-Land Power Center. (Photo by E-Land)

Customers are examining the kimchi refrigerator event model at the Yongsan Main Store of E-Land Power Center. (Photo by E-Land)

View original image

[Asia Economy Reporter Jeon Jinyoung] E-Land Electronics announced on the 15th that it will hold a promotion giving 20kg of ‘Haenam Sea Water Refined Salted Napa Cabbage’ to customers who purchase premium kimchi refrigerator event models and join the E-Land Electronics membership by the 11th of next month. The event models consist of major kimchi refrigerator models from Samsung Electronics, LG Electronics, and Winia.


The Haenam Sea Water Refined Salted Napa Cabbage given as a gift is characterized by its plump heads, grown by exposure to sea water. The gift will be provided to customers who complete the installation of the kimchi refrigerator by the 16th of next month.


E-Land Electronics is also holding a ‘Kimchi Refrigerator Festa’ this month. During the event period, customers who purchase kimchi refrigerator event models with a special Lotte Card will receive up to 36 months of long-term interest-free benefits and up to 200,000 KRW cashback. Customers who purchase kimchi refrigerator event models during certain periods of the event will also receive free household appliances worth approximately 500,000 KRW, such as robot vacuum cleaners and electric rice cookers. Additionally, among E-Land Electronics membership subscribers who have no kimchi refrigerator purchase history within the past three years, up to 200,000 E-Land Electronics points will be given during the event period to encourage kimchi refrigerator purchases.



An E-Land Electronics official said, “This year, kimchi-making costs have decreased by about 9% compared to last year, so it is expected that more consumers will make kimchi again,” and added, “We hope that through E-Land Electronics’ kimchi refrigerator event, consumers preparing for kimchi-making can ease their household burdens even a little.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing