7-Eleven, Now a 'Ramen Hotspot,' Operates '88 Ramen Stage' Pop-up Store in Jamsil

A customer is choosing ramen at Seven Eleven's '88 Ramen Stage.' (Photo by Seven Eleven)

[Asia Economy Reporter Jeon Jinyoung] Seven Eleven announced on the 15th that it will operate a pop-up store of the global ramen select shop ‘88 Ramen Stage’ at the Seven Eleven Challenge Store located in Jamsil, Seoul, until February next year.

88 Ramen Stage is famous for its unique display method of arranging ramen from around the world in the order of rainbow colors according to the packaging color, and for selling various ramen goods. Simple Project Company also operated a pop-up store at a large department store in Yeouido, Seoul, until June, attracting great interest from the MZ generation (Millennials + Generation Z).

At the Seven Eleven 88 Ramen Stage pop-up store this time, customers can purchase 31 popular ramen varieties from around the world, including 12 types of overseas ramen such as ‘Shrimp Tom Yum Flavor’ and 19 types of domestic ramen. In addition, 25 related goods such as 88 Ramen Stage exclusive wooden chopsticks and napkins, as well as recommended recipe curation cards, are available.

Seven Eleven enhanced the atmosphere of the pop-up store by wrapping images related to 88 Ramen Stage on the exterior of the Challenge Store, ramen shelves, and instant food zones, allowing customers to directly experience the 88 Ramen Stage brand from purchase to consumption. To enable customers to enjoy ramen immediately after purchase, the store expanded the operation of instant ramen cookers and prepared special containers called ‘Ppogeuli’ for heating bagged ramen in the microwave. Additionally, various customer convenience consumables optimized for enjoying ramen, such as lettering chopsticks and napkins, hair ties, ramen lid covers, eyeglass cleaners, and phone holders, were prepared.

To commemorate the launch of the 88 Ramen Stage pop-up store, Seven Eleven also prepared various events. First, customers who purchase ramen at the 88 Ramen Stage pop-up store and use the instant ramen cooker will be given a chance to participate in a lottery. Also, monthly selected ramen and recipe items will be offered at a discount when purchased together.

Kwon Rangi, the ramen MD in charge of the ambient food team at Seven Eleven, said, “We planned the Seven Eleven pop-up store together with Simple Project Company for the MZ generation who are passionate about ramen,” and added, “We will update and introduce new and hot ramen from around the world every month along with new recipes.”

This content was produced with the assistance of AI translation services.