MDs holding four types of snacks to support the CSAT at Lotte Mart Seoul Station Branch located in Bongnae-dong, Jung-gu, Seoul. (Photo by Lotte Mart)

MDs holding four types of snacks to support the CSAT at Lotte Mart Seoul Station Branch located in Bongnae-dong, Jung-gu, Seoul. (Photo by Lotte Mart)

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[Asia Economy Reporter Jeon Jinyoung] Lotte Mart announced on the 15th that its MZ generation (Millennials + Generation Z) merchandisers (MDs) will support students taking the College Scholastic Ability Test.


Lotte Mart prepared four convenient snacks including mango, cherry, sweet persimmon, and boiled eggs to help students recharge their vitamins. This snack package features encouraging messages using the names of the fruits and eggs, such as "Don't be nervous Mango," "Stay sharp Cherry," "Confidence is key," and "The answer is Boiled."


This package was planned by Lotte Mart's MZ generation MDs. The fruit and egg MDs at Lotte Mart prepared these products based on memories from their own exam days when they preferred fresh fruits and eggs as snacks over traditional exam support foods like glutinous rice cakes and yeot (Korean taffy).


The products are composed of high-sugar, juicy items and come in small-sized packages ideal for individual consumption, adding convenience.


Until the 16th, Lotte Mart offers a 2,000 KRW discount when purchasing two or more of the three types of exam support fruits at all stores, and a 500 KRW discount when purchasing two or more boiled eggs.



Song Yosep, Lotte Mart’s fruit MD, said, “We prepared these products with the intention of providing vitamin recharge, a small smile, and warm support to students who have endured much during the pandemic,” adding, “We will continue to plan fresh products from a youthful perspective.”


This content was produced with the assistance of AI translation services.

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