LG Electronics Operates Kimchi Refrigerator Pop-up Store... 'Kimchi Toktok' Performance Experience Space

Collaborating with culinary researcher Hong Sin-ae, operating a kimchi refrigerator pop-up store at 'Hong Sin-ae Salt 2nd Branch'

LG Electronics is collaborating with culinary expert Hong Shin-ae to operate a pop-up store for the 'LG DIOS Objet Collection Kimchi Tok Tok' at the restaurant 'Hong Shin-ae Salt 2nd Branch' located in Gangnam-gu, Seoul, until the 10th of next month. Visitors can experience the differentiated performance and convenience of the LG DIOS Objet Collection Kimchi Tok Tok, and also enjoy a 'Kimchi Tok Tok Special Menu' made with fresh ingredients stored in the kimchi refrigerator.

[Asia Economy Reporter Park Sun-mi] LG Electronics announced on the 14th that it will open the ‘LG DIOS Objet Collection Kimchi Tok Tok’ pop-up store, offering a differentiated customer experience for the peak kimchi-making season.

LG Electronics is collaborating with culinary researcher Hong Shin-ae to operate a kimchi refrigerator pop-up store at the restaurant ‘Hong Shin-ae Salt 2nd Branch’ located in Gangnam-gu, Seoul, until the 10th of next month. Customers can experience the differentiated performance and convenience of the LG DIOS Objet Collection Kimchi Tok Tok here.

Visitors can also taste the ‘Kimchi Tok Tok Special Menu (Sparkling Kimchi, Kkakdugi Risotto, Kimchi Tok Tok Native Chicken Casserole, etc.)’ developed by Hong Shin-ae using fresh ingredients stored in the kimchi refrigerator. Hong Shin-ae has been leading efforts to promote cooking with kimchi and kimchi-making culture, including launching meal kit kimchi.

During the pop-up store operation period, LG Electronics will hold various events, such as giving away Hong Shin-ae’s napa cabbage kimchi through a raffle to customers who post certification shots of the Kimchi Tok Tok special menu or the LG DIOS Objet Collection Kimchi Tok Tok on social media.

Following the launch of the new DIOS Objet Collection Kimchi Tok Tok product in September, LG Electronics prepared this experience space for customers seeking new experiences and enjoyment. Yoon Sung-il, Executive Director of Kitchen Appliance Marketing at LG Electronics, said, “We will strive to inform more customers about the new customer experience offered by the DIOS Objet Collection Kimchi Tok Tok through various experiential marketing activities.”

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