Lotte Department Store Targets 'Pet Friendly' Market with Campaign Donating Used Blankets to Rescue Dogs

Lotte Department Store's 'ACT WITH US' poster. (Photo by Lotte Department Store)

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 8th that it will conduct a campaign to help rescue dogs survive the winter in collaboration with the animal rescue organization WeAct from the 11th to the 20th of this month.

Lotte Department Store is running a used blanket donation campaign for rescue dogs during the winter season. Temporary shelters where abandoned dogs stay until adoption require heating supplies such as blankets in winter, but they face difficulties due to insufficient support. Accordingly, Lotte Department Store has installed 'Donation Counters' at six stores including the main branch, Cheongnyangni branch, and Suwon branch, allowing customers to donate used blankets instead of discarding them for the rescue dogs. Acceptable donation items include pads, quilted blankets, blankets, and single-layer blankets. Customers who donate during the campaign period will receive a 50% discount coupon valid until the end of this month for bedding brands such as Renoma Home and Elle.

Various contents such as exhibitions and photo zones have also been prepared. At the Suwon branch, photos capturing the process of abandoned dogs being rescued and their brightened appearances after adoption will be displayed in an exhibition format. On the 13th, a one-day bazaar will be held at the Cheongnyangni branch in collaboration with the animal protection group Yuhaengsa, with part of the proceeds donated to support abandoned companion animals. Additionally, at the main branch, Suwon branch, and other stores, visiting customers will receive postcards and stickers featuring companion dog characters.

Oh Se-eun, head of the Lifestyle Division at Lotte Department Store, said, "This campaign is meaningful in that customers' small actions become the first step in saving the lives of rescue dogs, beyond simple donations," and added, "Starting this year, we will regularize donation campaigns and strive to support customers' value consumption through various contents."

This content was produced with the assistance of AI translation services.