Global Laptop Market Slumps in Q3... Only Apple MacBook Shows Growth

SA Reports 56.1 Million PC Shipments in Q3
Lenovo, HP, Dell Shipments Down 16-32% Year-on-Year
Apple Ships 8.1 Million Units, Up 26%

[Asia Economy Reporter Cha Min-young] While the global laptop market contracted in the third quarter, Apple was the only company to show year-on-year growth.

Market research firm Strategy Analytics (SA) announced on the 2nd (local time) that global laptop PC shipments in the third quarter of 2022 totaled 56.1 million units, down 15% from the previous year.

By individual companies, Lenovo, ranked first, shipped 12.8 million units in the third quarter, maintaining a 23% market share. However, in terms of shipment volume, this was a 16% decrease compared to 15.3 million units the previous year, showing a similar flat trend compared to the previous quarter.

HP, ranked second, also recorded a market share of 17% with shipments of 9.5 million units, but this was a 32% decrease compared to the previous year. Dell, ranked third, narrowed the gap with HP by shipping 9.1 million units, down 25% year-on-year. Asus ranked fifth, shipping 4.3 million units and maintaining an 8% market share, which was a 16% decrease compared to the previous year.

On the other hand, Apple, ranked fourth, was the only one among the top seven vendors to show growth. Apple shipped 8.1 million units, a 26% increase compared to the previous year. Chirag Upadhyaya, an industry analyst, evaluated, "Apple showed improved shipment volume and sales performance, supported by fulfilling backlogged orders and strong sales of the M2 MacBook in several regions."

SA analyzed that laptop demand sharply declined in the short term due to inflation, economic recession, and low growth. It is expected that rapid exchange rate fluctuations, high unemployment rates, and political variables will continue to affect consumption until early next year.

Eric Smith, Director of Connected Computing, said, "Chromebook demand, which was maintained during the pandemic, has sharply declined compared to a year ago," and analyzed, "From the beginning of the year to September, Chromebook shipments decreased by 16 million units, showing nearly a -51% growth rate."

This content was produced with the assistance of AI translation services.