bhc Chicken Opens First Store in Malaysia... Full-Scale Entry into Southeast Asian Market

Interior of bhc Chicken's first store in Malaysia. Photo by bhc Group

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 2nd that it opened its first local store in Retail Park, a shopping center in the Mont Kiara area of Malaysia, on the 1st (local time).

This store is bhc Chicken's first overseas master franchise store, operated by Daily Edible, a local F&B specialist company.

Mont Kiara, where the first store is located, is an area northwest of Kuala Lumpur, the capital of Malaysia. It is a representative new town with luxury residential complexes, large shopping malls, international schools, and convenience facilities, and has a dense Korean resident population.

Retail Park, located in the center of Mont Kiara, is a large shopping mall consisting of two basement floors and three above-ground floors. It houses various food and beverage stores including a Korean mart, restaurants, dessert shops, and cafes, attracting a large daily foot traffic.

The first store is a Beer Zone outlet with 62 seats in a 38-pyeong space, opened on the 2nd floor of Retail Park (marked as 1F within Retail Park). The interior is decorated mainly in yellow to convey bhc Chicken's brand values of ‘hope, happiness, and joy,’ and features wooden tables to create a comfortable atmosphere.

The menu includes bhc Chicken's signature dishes such as ‘Ppurinkle,’ ‘Gold King,’ and ‘Matcho King,’ and plans to sequentially introduce specialized menus considering local preferences.

A bhc Group official said, “We expect great prospects as we opened the first store in Malaysia in a prime commercial area attracting attention from Koreans, local residents, and foreigners alike. We will combine the know-how accumulated from operating overseas directly managed stores and multiple dining brands to widely promote bhc Chicken's differentiated taste in overseas markets including Malaysia.”

bhc Chicken is preparing to open its first store in Singapore in the first half of next year and plans to accelerate its overseas market expansion based on Malaysia and Singapore starting next year.

This content was produced with the assistance of AI translation services.