Broadcast Planning Proposal Reviewed by KOCCA Consulting Shows Production Feasibility
About Thirty Business Matchings Conducted at 'PitchOn'
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 1st that they held 'Pitch On' at the Stanford Hotel in Sangam, Seoul on the 28th of last month, facilitating about thirty business matching sessions. 'Pitch On' is a pitching event for broadcasting and video content proposals aimed at attracting investment in excellent intellectual property (IP). It showcases outstanding broadcasting IPs in the planning and development stages to broadcasters, OTT platforms, and investors to encourage production, scheduling, and investment.
This year, ten works participated: two dramas, six entertainment and cultural programs, and two documentaries. They were selected by overcoming a competition ratio of about 7 to 1 in the January Korea Broadcasting and Video Content Proposal Contest. At 'Pitch On,' about ninety broadcasting and OTT officials from KBS, MBC, SBS, Studio LuluLala (SLL), Content Wave, Tving, and others met to increase production possibilities. A KCCA official said, "About thirty one-on-one consultations were conducted through business matching," adding, "We provided multifaceted support to ensure these lead to tangible results."
Since June, KCCA has been operating a completion program to help proposals transition into production and distribution. Thirty-six experts, including Jung Yoon-jung, the writer of 'Misaeng,' were invited to provide customized consulting, and review sessions were held with broadcasting and OTT production and scheduling staff to enhance completeness.
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Meanwhile, on the day, the drama 'Dancing Pirate Ship Sea the Ho,' the entertainment program 'Wild Warriors,' and the documentary 'Eagle Road' were selected as the best pitching works. Each production company will receive the benefit of exemption from the document screening stage in next year's broadcasting content production support program.
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