Primera Unveils ‘Youth Radiance Power Moisturizing Cream’
[Asia Economy Reporter Moon Hyewon] Primera announced on the 31st that it will launch the ‘Youth Radiance Power Moisturizing Cream’.
Youth Radiance Power Moisturizing Cream is a power cream that thoroughly manages everything from improving the skin barrier to elasticity. It provides immediate moisturizing and soothing effects for skin sensitized by external stimuli, as well as anti-aging functions through elasticity management, offering efficacy beyond conventional moisturizing creams.
It contains capsules combining cholesterol, fatty acids, and ceramides, which are similar to the skin’s lipid structure. This allows the active ingredients to be rapidly absorbed into the skin, helping to maintain a healthy skin barrier.
Comparing before and after 4 weeks of use, the damaged barrier recovery rate reached 62.2%, skin density increased by 42.9%, and elastic recovery improved by 34.3%.
In an in vitro antioxidant efficacy test, an antioxidant effect lasting 100 hours was also confirmed. The improved moisturizing and elasticity effects after 4 weeks of use were maintained even one week later, proving excellent durability.
Additionally, the packaging was designed to minimize plastic usage to the maximum extent possible within the current technological capabilities of Amorepacific.
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The new product will be sequentially sold at major online malls such as AmoreMall and SSG.com, as well as at Olive Young, Chicor, and Primera stores in department stores nationwide.
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