Lotte Hi-Mart Releases 'Hot Concert Nobrain Edition'... "Watch It on YouTube"

Average Over 800,000 Views 'Popular'

Hot Concert Nobrain Edition. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 28th at 6 PM that it will present the second 'Hot Concert For You' of the year on its official YouTube channel.

The main feature of this concert video is 'Nobrain,' a representative first-generation indie punk rock band in Korea. The video includes the track "Let's Go Crazy" from their 4th album released in 2005, "Boys, Be Ambitious." The first half of the video showcases lively rock music performed at an outdoor venue, while the second half features enthusiastic audiences at the Lotte Hi-Mart World Tower store as the backdrop.

Since last year, Lotte Hi-Mart has been releasing music video content called Hot Concerts on its official YouTube channel. Starting with singer-songwriter Lee Seung-yoon in August last year, various musicians, including the two-member acoustic band The Ade in May, have appeared to showcase their signature songs. So far, five videos have been uploaded, each averaging over 800,000 views.

A Lotte Hi-Mart representative said, "We prepared this hoping to relieve some of the stress accumulated from prolonged social distancing through video content," adding, "We will continue to communicate by presenting fun and beneficial content for consumers of various ages and hobbies."

This content was produced with the assistance of AI translation services.