"Lotte Confectionery Launches Overseas Advertising Campaign to Promote Pepero Day Worldwide"
[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 27th that it will launch a new advertising campaign not only in Korea but also overseas in countries such as Kazakhstan, Taiwan, the Philippines, and Singapore ahead of 'Pepero Day' on November 11.
The advertisements consist of three parts. The company version conveys a message supporting everyone's daily life filled with gratitude, the school version supports everyone's hearts that deepen friendship, and the family version encourages everyone's meetings that grow in joy.
The advertisements will be released in English and local languages in Kazakhstan, Taiwan, the Philippines, Singapore, and other countries with the same content as in Korea.
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Pepero, which records annual exports of about 35 billion KRW, is currently sold in more than 50 countries worldwide, including the Middle East, Southeast Asia, and the United States.
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