Shinsegae Group Hosts Ssuk Day and Big Smile Day Simultaneously... "Largest Scale and Benefits Ever"

Over 2 Trillion Won in Volume... Pre-Coordinated Joint Planning Products Also Prepared

Shinsegae Group will hold SSG Day from the 31st of this month to the 11th of next month. (Photo by Shinsegae Group)

[Asia Economy Reporter Lim Chun-han] Shinsegae Group announced on the 27th that from the 31st of this month to the 11th of next month, 19 affiliates including Emart, SSG.com, and Shinsegae Department Store will hold SSG Days, while Gmarket and Auction will host Big Smile Days. Offline stores such as Emart will run events from the 4th to the 6th of next month.

This is the first simultaneous event of SSG Day and Big Smile Day, offering the largest scale and benefits ever. Last year, SSG Day recorded transaction amounts of 910 billion KRW, but this time, combined with Big Smile Day, it will showcase over 2 trillion KRW worth of products. In particular, since April this year, a SSG Day task force (TF) was formed to prepare pre-jointly planned products with partner companies, investing more than seven months of effort. Major planned products include Emart’s half-price Shine Muscat grapes, Shinsegae Department Store’s Nike Dunk Low “Panda,” and Emart24’s 5-pack ramen in four varieties.

Gmarket will hold a ‘3-tier combo discount event’ where customers can purchase at up to 35% off by stacking Big Smile Day coupons, brand coupons, and credit card discounts. SSG.com will offer a total of nine coupon promotions, including up to 20% discounts by purchase amount and an 8% discount for Smile Club membership. Shinsegae International has prepared up to 60% discounts and up to 50% payback events for over 600 fashion, beauty, and living brands on its online mall ‘SI Village.’

Customer events awarding SSG Money are also prepared. The pre-event ‘Shinsegae SSG Bingo Game,’ currently running on the SSG.com and Samsung Card applications, will increase the total prize amount more than tenfold and extend the event from the 31st of this month to the 30th of next month. When customers make a certain amount of payment with a Samsung Card at Shinsegae Group affiliates, bingo squares are filled, and depending on the number of completed bingo lines, they can receive up to 10 million KRW in SSG Money.

A Shinsegae official said, “To ease the living expenses burden of Korean consumers suffering from high inflation, high interest rates, and high exchange rates, we have prepared the largest-ever simultaneous SSG Day and Big Smile Day event after seven months of preparation. Within the Shinsegae universe including Gmarket, SSG.com, Emart, and Shinsegae Department Store, the more you buy, the greater the benefits you can enjoy.”

This content was produced with the assistance of AI translation services.