Lotte Hi-Mart "Rising Prices Increase Home Meal Enthusiasts... Kitchen Appliances Popular"
A consumer visiting Lotte Hi-Mart Daechi branch is looking at popular kitchen appliances such as a food waste disposer, a combination oven, and a coffee machine.
View original image[Asia Economy Reporter Jeon Jinyoung] As the number of 'jipbapjok'?people who prefer eating at home rather than dining out?increases, consumers are showing a growing demand for kitchen appliances such as ovens, food waste disposers, and microwaves.
According to Lotte Hi-Mart on the 26th, sales of food waste disposers and ovens from the beginning of October until recently have increased by 40% and 20%, respectively, compared to the same period last year. During the same period, coffee machine sales rose by 15%.
Reflecting the popularity trend of kitchen appliances, Lotte Hi-Mart is holding a kitchen appliance discount event until the 31st. Visitors to Lotte Hi-Mart stores nationwide can purchase popular kitchen appliances such as coffee machines, food waste disposers, and ovens at discounts of up to 30%.
Popular coffee machines like De'Longhi and Dolce Gusto are being sold at up to 30% off. The Cuckoo food waste disposer event models are available at up to 30% discount, and SK Magic combination ovens can be purchased at up to 13% off. Additionally, popular microwaves from Samsung Electronics and SK Magic are also on sale at discounted prices. During the same period, Lotte Hi-Mart's online shopping mall offers popular coffee machine products at discounted prices. Popular models such as De'Longhi and Elochio can be purchased with up to 10% discount.
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Song Changhyun, head of the kitchen appliance team at Lotte Hi-Mart, said, "With high inflation, more consumers are enjoying ready-made meals and home cafes, making combination ovens that can cook various dishes like bread and pizza, as well as food waste disposers that allow convenient and hygienic disposal of food waste, especially popular." He added, "As small-sized models targeting single-person households and design-focused models preferred by the MZ generation (Millennials + Generation Z) continue to be released, the popularity of kitchen appliances is expected to continue."
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