Yoo Sin-yeol, CEO of Shinsegae DF (left), and Kim Bo-young, Director of the Italian Tourism Board, are taking a commemorative photo for the business agreement. (Photo by Shinsegae Duty Free)

Yoo Sin-yeol, CEO of Shinsegae DF (left), and Kim Bo-young, Director of the Italian Tourism Board, are taking a commemorative photo for the business agreement. (Photo by Shinsegae Duty Free)

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[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free announced on the 26th that it will enter into a business agreement with the Italian Tourism Board and engage in joint marketing.


Shinsegae Duty Free signed a business agreement for various advertising and promotional marketing cooperation with the Italian Tourism Board yesterday, attended by Yushin Yeol, CEO of Shinsegae DF, and Kim Boyoung, representative of the Italian Tourism Board.


Shinsegae Duty Free has actively conducted marketing activities to provide customers with the best shopping and service experience. Next year, through this business agreement, they plan to jointly plan marketing visuals based on Italian travel and cultural content, and operate seasonal themed projects that capture the charm, romance, and cultural arts of Italy.



A Shinsegae Duty Free official said, “We are pleased to carry out joint campaigns and projects themed around Italy, the dream travel destination, together with the Italian Tourism Board,” and added, “We will continue to conduct diverse marketing activities to provide customers with differentiated shopping experiences.”


This content was produced with the assistance of AI translation services.

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