Shinsegae Duty Free Signs Business Agreement with Italian Tourism Board for Joint Marketing Campaign
Yoo Sin-yeol, CEO of Shinsegae DF (left), and Kim Bo-young, Director of the Italian Tourism Board, are taking a commemorative photo for the business agreement. (Photo by Shinsegae Duty Free)
View original image[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free announced on the 26th that it will enter into a business agreement with the Italian Tourism Board and engage in joint marketing.
Shinsegae Duty Free signed a business agreement for various advertising and promotional marketing cooperation with the Italian Tourism Board yesterday, attended by Yushin Yeol, CEO of Shinsegae DF, and Kim Boyoung, representative of the Italian Tourism Board.
Shinsegae Duty Free has actively conducted marketing activities to provide customers with the best shopping and service experience. Next year, through this business agreement, they plan to jointly plan marketing visuals based on Italian travel and cultural content, and operate seasonal themed projects that capture the charm, romance, and cultural arts of Italy.
Hot Picks Today
"How Much Will They Get?" 600 Million vs. 460 Million vs. 160 Million... Samsung Electronics DS Division's 'Three Wallets Under One Roof'
- Opening a Bank Account in Korea Is Too Difficult..."Over 150,000 Won in Notarization Fees Just for a Child's Account and Debit Card" [Foreigner K-Finance Status]②
- [Report] "Maybe Kim Bugyeom This Time" "Still Choo Kyungho"... Will the Tables Turn?
- Room Prices Soar from 60,000 to 760,000 Won and Sudden Cancellations: "We Won't Even Buy Water in Busan" — BTS Fans Outraged
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
A Shinsegae Duty Free official said, “We are pleased to carry out joint campaigns and projects themed around Italy, the dream travel destination, together with the Italian Tourism Board,” and added, “We will continue to conduct diverse marketing activities to provide customers with differentiated shopping experiences.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.