Ottogi Launches Project to Revive Farms... Korea Agriculture Win-Win Development Initiative Begins
[Asia Economy Reporter Song Seung-yoon] Ottogi announced on the 26th that it has launched the 'Korean Agriculture Win-Win Development Project' to enhance the productivity and competitiveness of domestic farms.
This project was promoted in accordance with Ottogi's management philosophy of contributing to the improvement of human dietary life, aiming to provide consumers with high-quality food and achieve mutual growth with farms. Ottogi selected key tasks such as ▲contract cultivation ▲increasing domestic agricultural product consumption ▲use of domestic seeds ▲establishment of the Ottogi agricultural model, and activated a task force team (TFT) composed of executives and employees of affiliated companies to begin full-scale activities.
Through this project, Ottogi plans to gradually increase the number of contract cultivation items and secure domestic seeds that can replace some imported seeds.
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An Ottogi official said, "We initiated this new project to carry out practical and concrete win-win activities through strategic collaboration with affiliated companies," adding, "We will continue to make multifaceted efforts to strengthen win-win management, such as purchasing and promoting the consumption of domestic agricultural products and enhancing the competitiveness of domestic agriculture."
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