CJ Olive Young, K-Beauty Special Promotion... "Expanding Overseas Direct Purchase Market"

Major Brands Up to 20% Discount

CJ Olive Young is hosting the 'Global K-Beauty Special Promotion'. (CJ Olive Young)

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 26th that it will hold the Korea Trade-Investment Promotion Agency (KOTRA) ‘Global K-Beauty Special Promotion’ in celebration of the large-scale domestic shopping festival ‘2022 Korea Sale Festa’.

From the 1st to the 30th of next month, Olive Young will open a ‘K-Beauty Exclusive Zone’ on its Global Mall and conduct a special promotion targeting over 100 small and medium-sized enterprise brands selected together with KOTRA. Major brands, focusing on mask packs, skincare, and color cosmetics, which have high demand from foreign customers, will be discounted by up to 20%.

More than 100 small and medium-sized enterprises participating in the promotion will receive benefits such as exclusive zone setup and coupon issuance, as well as support for product content promotion using well-known influencers from English-speaking countries. Additionally, the Olive Young section operated in a shop-in-shop format on the Japanese e-commerce platform ‘Rakuten’ will also feature products from brands participating in the promotion.

An Olive Young official said, “Olive Young Global Mall is playing a key role as a spearhead for exports by directly introducing K-Beauty to overseas customers,” adding, “We will continue to discover excellent quality brands and introduce them overseas, leading the globalization of Korean cosmetics.”

This content was produced with the assistance of AI translation services.