120 Billion KRW Scale, Up to 90% Discount... Shinsegae Department Store's Last Wine Event of the Year

Photo of the wine event at Shinsegae Department Store Main Branch (Photo by Shinsegae Department Store)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Department Store announced on the 26th that it will hold a record-breaking wine event worth 12 billion KRW.

The second half wine warehouse sale, featuring a total of 600,000 bottles from 10 importers, will be offered at discounts of up to 90% from the 28th of this month until the 6th of next month.

Targeting the upcoming year-end party demand, a variety of wines have been prepared, including hard-to-find wines such as Don Melcho and Kistler, as well as cost-effective wines recommended by wine YouTuber ‘Wine King’.

This event will sell 20.3% more premium wines than last year. In particular, the new vintage of Chile’s representative premium wine Don Melcho will be secured in the largest quantity in the industry and offered at an exclusive special price. Shinsegae collaborated with Chile’s famous winery ‘Concha y Toro’ even before the production of the ‘Don Melcho 2020 vintage’.

Rare wines that are difficult to obtain due to limited supply will also be sold in limited quantities. A large selection of wines that are usually hard to find, including ‘Kistler Occidental Bodega Headlands Cuvee Elizabeth Pinot Noir 19’, which is sold only to the winery’s own members, as well as ‘Armand de Brignac Brut Gold’, ‘Chateau Mouton Rothschild 18’, and ‘Chateau Haut-Brion 17’, have been prepared.

A special wine sale event recommended by wine YouTuber Wine King will also be held. On the 27th at 11 a.m., Wine King will visit the Gangnam branch to introduce cost-effective wines and have a direct meeting with customers. During Wine King’s visit, an additional 10% discount will be applied only to the wines he recommends. Representative products include ‘Concha y Toro Gran Reserva Cabernet Sauvignon’ and ‘Mollydooker The Boxer’.

At the Wine House in the Shinsegae Department Store Mall on SSG.com, a record-breaking quantity of 780 items will be sold at discounts of up to 83% until the 11th of next month. An additional 10% discount is also available on some items when paying with SSG Money.

Choi Wonjun, head of food at Shinsegae Department Store, said, "At this year’s final wine warehouse sale presented by Shinsegae, we will offer a variety of products guaranteed for reasonable price and quality, including premium and cost-effective wines. We will continue to proactively introduce products that meet customer consumption trends.”

This content was produced with the assistance of AI translation services.