Big Data-Based Support for Small Business Sales Increase, Seoul City-KT Business Agreement

Sales Increase Management Consulting Through 1:1 Matching Between MZ Generation Team Completed Professional Training and Small Business Owners

[Asia Economy Reporter Lim Cheol-young] Seoul Metropolitan Government and KT are jointly utilizing their big data platforms to promote a project aimed at revitalizing neighborhood economies for small business owners facing management difficulties.

On the 26th, Seoul announced that it signed a "Joint Business Agreement for the Success of the Big Data-Based Small Business Sales Increase Project with Seoul City and KT" at the Seosomun 1 Building of Seoul City Hall the previous day. This agreement focuses on providing data-utilization services to citizens through public-private collaboration, discovering cases that enhance economic value through data, and shifting from direct data provision to expanding services using data, thereby offering citizens easier opportunities to experience and utilize data. The agreement includes contents such as ?joint efforts for the success of the small business sales increase project ?exchange of commercial district-related data and information ?cooperation to expand big data utilization.

Seoul and KT will select 30 university student teams representing the MZ generation and 30 small business owner teams facing management difficulties, matching them one-on-one to conduct sales increase consulting. Seoul and KT will select university students representing the MZ generation to provide big data and management consulting education, and support consulting for sales increase through customized matching between university students and small business owners.

Participating university students will be awarded certificates and prize money for outstanding consulting teams, and will receive activity certificates for the big data-based small business sales increase project. Participating small business owners will be provided with comprehensive consulting reports including key target setting through big data-based commercial district and customer analysis, and promotional and marketing plans using media.

Lee Hye-kyung, Director of Digital Policy at Seoul City, said, "With this agreement, we expect that the combination of big data-based marketing strategies and ideas from the MZ generation will contribute to revitalizing small business stores and spreading the value of big data utilization to citizens." She added, "We will continue to collaborate with private companies and platforms to provide information and services through various channels to revitalize neighborhood economies based on big data."

This content was produced with the assistance of AI translation services.