‘A Neighborhood You Want to Stay In’ Comes to Busan... Expert Lecture Invited to Find Solutions for Creating a 15-Minute City

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A special lecture by experts seeking solutions for the ‘15-minute city’ project, which aims to make Busan a neighborhood where people want to stay, will be held.

Busan City held a special lecture titled ‘The Neighborhood You Want to Stay In Is Rising’ on the 25th from 10 a.m. to 12 p.m. at the 12th-floor International Conference Hall of City Hall, targeting about 300 people including the 15-minute city consensus policy group, residents, and local government officials.

The special lecture was given by Professor Mo Jong-rin of Yonsei University Graduate School of International Studies, known as the ‘Alleyway Economist,’ a local brand expert who has traveled across the country completing maps of alleyway commercial districts.

It is expected that through this lecture, Professor Mo will provide many helpful policy suggestions for the 15-minute city creation project envisioned by Busan City.

In the lecture, Professor Mo presented under the subtitle ‘Creating a 15-Minute City for Local Creators and Revitalization of Local Commercial Districts,’ discussing the future of offline local areas, local creators as planners of the new offline era, the birth of local brands, a guide to starting local businesses, large and small companies pioneering new paradigms, and measures for sustainable local businesses, all linked to the creation of Busan’s 15-minute city.

Kim Kwang-hoe, Director of Urban Balanced Development Office of Busan City, said, “Following the slogan of the 15-minute city Busan, ‘A city where good environment, culture, and neighbors are close by and joyful and happy (Gagahoho, 家가好好),’ we plan to promote the concept of a city that values quality of life.”

The 15-minute city is a new urban model emphasizing a pedestrian-centered lifestyle where medical care, education, and leisure are accessible by walking or cycling, especially after the COVID-19 pandemic.

Busan City plans to fully promote the first Happy Challenge project, a pilot zone creation project, starting in 2023, following the vision declaration in May last year, vision tours, policy contests, basic planning, governance operation, and preliminary plan establishment.

This content was produced with the assistance of AI translation services.