"Lotte Duty Free Launches 'Stray Kids' Short Drama, Releases Self-Produced K-Content Monthly"

Short Drama Featuring Stray Kids to Be Released on the 25th
Three Episodes to Be Opened One by One Until the 27th
Prize and Discount Events for Customers Who Watch the Campaign Video

Lotte Duty Free, 'LDF Original Series' (Photo by Lotte Duty Free).

[Asia Economy Reporter Kim Yuri] Lotte Duty Free announced on the 25th that it will relaunch its global marketing with the launch of the K-content video series "LDF Original Series," featuring all of its new models.

The LDF Original Series is a newly introduced branding campaign by Lotte Duty Free, consisting of self-produced K-content. The series features Lotte Duty Free models and is composed of various formats such as dramas, variety shows, and music videos. As a leader in entertainment marketing, Lotte Duty Free has captured fans' hearts through family concerts, web dramas, and music videos. The LDF Original Series, which consolidates Lotte Duty Free's experience in producing K-content, marks the beginning of its full-scale global marketing efforts.

Lotte Duty Free will release content monthly from October to February next year, each featuring a different model team. Starting with Stray Kids in October, followed by Lee Junho (November), aespa (December), TWICE (January next year), and Super Junior (February next year). The content will be available in Korean, English, Chinese, and other languages on Lotte Duty Free’s official social media channels and the LDF Magazine.

The first content, released from the 25th to the 27th, consists of three short dramas starring members of Stray Kids. The stories use common Korean drama themes such as secret birth and love triangles, showcasing the passionate performances of Stray Kids members. If the cumulative views of the Stray Kids episode exceed 5 million, behind-the-scenes photos and videos from the Stray Kids advertisement shoot will be released on Lotte Duty Free’s official SNS channels and LDF Magazine.

In November, a drama starring singer and actor Lee Junho, who is also a Lotte Duty Free model, will be presented. It will be pre-released at the Lee Junho fan meeting "Lotte Duty Free Family Premiere with Lee Junho" on November 19 and then posted on SNS channels. Fans can enter the fan meeting event on the Lotte Internet Duty Free event page until the 31st, regardless of purchase amount.

To commemorate the launch of the LDF Original Series, Lotte Duty Free will provide a special event link to customers who watch the videos. Domestic customers who purchase over $500 at Lotte Duty Free can participate in a payback event through the link, which includes a chance to win a Japan travel package with accommodation and airfare, and receive the full purchase amount back in LDF PAY. Foreign customers will have access to a Lotte Duty Free discount page where they can purchase Korean cosmetics, fashion items, and sunglasses at up to 30% off without going through immigration procedures.

Lee Sangjin, Head of Marketing at Lotte Duty Free, said, "This branding campaign was created to help customers enjoy duty-free shopping more joyfully and abundantly in line with the endemic period." He added, "We will continue to introduce various events with Lotte Duty Free promotional models to promote the charm of K-culture to foreign tourists."

This content was produced with the assistance of AI translation services.