CJ OnStyle Invests 3 Billion KRW in Digital Marketing FSN Subsidiary 'Boosters'

Participation in Series A Round Worth 16 Billion KRW

CJ OnStyle logo. (Photo by CJ OnStyle)

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 25th that it will invest 3 billion KRW in ‘Boosters,’ a subsidiary of the digital marketing group FSN.

Boosters participated as a co-investor alongside prominent venture capital (VC) firms such as Wise Letter Investment and Inmark Equity Partners, as well as private equity (PE), in the 16 billion KRW Series A round raised earlier this month. Boosters is a brand aggregator company that discovers emerging brands with research and development (R&D) capabilities in health functional foods, cosmetics, and more through a systematic selection and investment process, and drives rapid growth in a short period by investing marketing resources such as advertising planning and production, and content distribution.

CJ OnStyle plans to introduce high-profit products and new products from brands owned by Boosters through TV home shopping and mobile live commerce, and actively support partner marketing by utilizing Boosters’ integrated marketing capabilities, including content planning and social network service (SNS) viral marketing. Additionally, they will establish a joint investment cooperation system to jointly discover and nurture new brands in the early growth stage with potential.

A CJ OnStyle official said, “Through Boosters, we aim to discover new products with high growth potential that are difficult to find in existing large-scale distribution channels, providing customers with product freshness and partners with opportunities for sustainable growth,” adding, “We plan to materialize practical synergy by concretizing the cooperation system between the two companies in the future.”

This content was produced with the assistance of AI translation services.