Vegan Leather Products and Upcycled Bags... Seoul City Introduces Products via Live Commerce

Live Commerce via Naver Shopping Live on 24-25th
Showcasing 23 Ethical Fashion Products... 10-30% Discounts and 1+1 Promotions During Broadcast

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 23rd that it will hold a two-day live commerce event, "Cabin's Live Broadcast," featuring ethical fashion products on Naver Shopping Live from the 24th to the 25th. A total of 23 products, including vegan and upcycled bags from six companies, will be showcased in this special exhibition.

This special exhibition is part of the ongoing "Value Consumption Special Exhibition: Cabin Market," which promotes value consumption and expands sales channels for social economy enterprises by holding live commerce events with different themes each month. In September, the event focused on zero-waste products and attracted over 91,000 cumulative viewers, demonstrating strong consumer interest.

The October live commerce will be held from 6:30 PM for one hour each on the 24th and 25th, during which show hosts will introduce about 23 bags, accessories, wallets, and more from six companies. Most products will be sold at a 10-30% discount, and various benefits such as gift giveaways, buy-one-get-one (1+1) promotions, and free shipping will be offered through brand-specific events.

The exhibition can be viewed by searching for "Cabin Market" on Naver Shopping Live, and setting up "Receive Notifications" before the broadcast will allow for easier participation.

Meanwhile, the event is hosted on the online shopping mall Hamkke Nuri Mall, operated by the Seoul Metropolitan Government to expand sales channels for cooperative enterprises. Hamkke Nuri Mall offers a wide range of products from about 690 cooperative enterprises, including social economy enterprises, women-owned businesses, and social ventures, making it convenient for citizens who want to practice value consumption, companies interested in ESG management, and public institutions to use.

Ryu Dae-chang, Director of Fair Economy at the Seoul Metropolitan Government, said, "Live commerce, which is emerging as a new consumption channel, has the advantage of allowing producers and consumers to communicate while selling and purchasing, making it efficient for conveying the meaning of value consumption." He added, "We hope this special exhibition will become an important platform connecting companies pursuing social value and citizens who want value consumption."

This content was produced with the assistance of AI translation services.