Lotte Homeshopping, Golf Variety Show 'Pahaha' Star Haha Appears... Launching 'Jipore'

Golf Variety Show 'Pahaha' Linked Products Sold for Autumn Golf Season
On the 23rd, 'Pahaha' Cast Haha and Pro Jeong Gilhwan Sell New Golf Wear 'Jipore'
"We Will Expand Sales of Content-Linked Products"

Product image of golf wear brand 'G/FORE' scheduled to be broadcast on the 23rd (Photo by Lotte Home Shopping).

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 21st that it will hold a launch program for the new golf wear brand "G/FORE" together with broadcaster Haha and pro golfer Jeong Gil-hwan, who appear on the golf entertainment show "Pahaha" on the 23rd.

"Pahaha" is a golf entertainment show co-produced by Lotte Homeshopping and Chorokbaem Media, which has been airing since last month. It has gained popularity with various content such as Haha and comedian Kang Jae-joon's golf beginner stories, and golf lessons by virtual human Lucy and pro golfer Jeong Gil-hwan. This unique content links product sales with entertainment content, marking the second entertainment program produced after the beauty show "Lan Sun Beauty" in April this year. Through "Lan Sun Beauty," beauty products introduced by celebrities were immediately offered through TV home shopping, receiving positive customer responses. The newly launched "G/FORE" is also a brand worn by the cast on "Pahaha." Lotte Homeshopping plans to expand sales of related products linked to entertainment content in the future.

Launching at 1:45 PM on the 23rd, "G/FORE" is a premium American golf brand popular among young golfers for its stylish colors, designs, and functionality. Various golf wear items such as the world-renowned bestseller golf shoes "MG4+," padded jackets, golf caps, and gloves will be sold simultaneously. On the day of the broadcast, Haha, the main star of "Pahaha," and pro golfer Jeong Gil-hwan will appear to introduce and review the products. In early next month, comedian Kang Jae-joon will appear to showcase the golf wear brand "J. Lindeberg," which he wore on "Pahaha." Meanwhile, on the mobile TV platform "ELIVE," broadcaster Jeong Jae-ho and cheerleader Park Gi-ryang appeared to deliver styling tips for "G/FORE" golf wear for couples, receiving great responses from viewers.

Song Jae-hee, head of the Fashion & Beauty Division at Lotte Homeshopping, said, "With the autumn golf season approaching, we launched the premium golf wear brand 'G/FORE' linked to the golf entertainment show 'Pahaha,' which is gaining fun and empathy from viewers. Since the products were introduced on the entertainment program, we expect even greater customer interest. We will continue to introduce various new brands linked to content and TV home shopping products."

This content was produced with the assistance of AI translation services.