Emart24 and Kolon Sports Collaborate for the Second Time... "From Food to Fashion Products"

‘Pogeun Sosot Market’ Operated at Dongdaemun Design Plaza

Kolon Sports collaboration products sold at Emart24. (Photo by Emart24)

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 19th that it will sell 29 collaborative products with Kolon Sports and operate a separate pop-up design booth as part of the "Pogeun Sosot" promotion.

This time, 12 food products, 2 Sosot hot packs, and 15 fashion items such as socks and beanies will be sold sequentially. The "Light Sosot! Kong Bulgogi Bibimbap, Gimbap, Triangle Gimbap" are healthy convenience foods using plant-based meat Kong Bulgogi, and desserts such as "Fluffy Padding Cotton Candy Lemon Scent and Honey Scent" and "Pretzel Knit Pretending to be Knit Pretzel" are inspired by the fabrics and patterns of Kolon Sports clothing. This month, a 50% discount is offered when paying for 12 food products and 2 Sosot hot packs with Woori Card. Overlapping discounts are also available through partner telecom companies (KT Membership).

Emart24 is participating in the "Seoul Design 2022" event held at Dongdaemun Design Plaza until the 28th of this month and operates the "Pogeun Sosot Market." The Pogeun Sosot Market is a "Campnic (camping + picnic)" experience space, where the interior is decorated so that customers visiting the store can experience healing in the city. Camping equipment is displayed throughout the space as if installed at an actual outdoor campsite, allowing customers to directly experience camping gear and enjoy the campnic space.

An Emart24 official said, "We will continue to introduce unique collaborative products to provide customers with completely differentiated value."

This content was produced with the assistance of AI translation services.