Gwangyang City Wins Grand Prize at the '2022 Korea SNS Awards'

6 Consecutive Years of Awards in the SNS Field

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] On the 14th, Gwangyang City in Jeonnam announced that it received the Grand Prize in the Basic Local Government City category at the ‘12th Korea SNS Awards’ ceremony held at the Korea Press Center in Jung-gu, Seoul.

The Korea SNS Awards were established in 2011 to promote a proper SNS usage culture, and are recognized as the highest authority in the field of SNS content both domestically and internationally.

This year, the SNS utilization index was comprehensively evaluated across platforms such as YouTube, blogs, and Facebook. Gwangyang City received high scores in the first quantitative evaluation, the second expert evaluation, and user voting, earning the honor of the Grand Prize.

This achievement marks six consecutive years of awards in the SNS-related field since 2017, and the city is evaluated as having firmly established itself as the nation’s top local government in the SNS sector.

The city’s SNS especially received great responses from subscribers with empathetic content such as △ differentiated social media channel operations tailored to the characteristics of each medium △ friendly communication using Gwangyang City’s SNS character ‘Maedoli.’

Starting with the blog ‘Warm Gwangyang Full of Sunshine’ in 2010, the city launched the YouTube channel ‘Oroti Gwangyang’ in April 2020 and currently operates six channels including Facebook, Instagram, KakaoTalk, and KakaoStory. Through these channels, it provides differentiated and high-quality information suited to each channel’s characteristics to citizens, and is recognized for communication with citizens through content that breaks the mold of institutional SNS by delivering fun and emotion.

Additionally, the character ‘Maedoli,’ personifying Gwangyang’s plum, is loved by people of all ages for its uniquely cute and lovable appearance.

The city creates KakaoTalk emoticons, dolls, keychains, calendars, mousepads, and more using ‘Maedoli’ to communicate warmly with SNS subscribers, and plans to develop various products using ‘Maedoli’ in the future.

Jung Hae-jong, Director of the Public Relations and Communication Office, said, “As the importance of SNS promotion grows day by day, so does the importance of providing content that fits the trends,” adding, “Going forward, Gwangyang City will focus on citizen communication by discovering friendly content that forms a consensus with citizens and expanding opportunities for citizen participation.”

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.