LG Uplus Partners with LG Household & Health Care to Expand NFT Ecosystem

LG Household & Health Care Belif Herb Shop new clerk 'Billi' (left) and LG Uplus 'Muneo' introducing an NFT project. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus and LG Household & Health Care announced on the 13th that they have signed a business agreement for an ‘NFT project’ to activate the non-fungible token (NFT) community.

This project, conducted between LG Group affiliates, is a partnership formed by the two companies preparing for the Web 3.0 era to find new marketing approaches. To enhance the collectible value of NFTs, the two companies plan to provide differentiated NFT benefits and fully support the community by prioritizing airdrop (free distribution) quantities and whitelist (priority purchase rights) benefits to NFT holders issued by each company.

LG Uplus issued NFTs using its representative character ‘Moono’ in May. The first and second issuances sold out early, and the company is building an NFT community and actively communicating.

LG Household & Health Care launched the first NFT in the beauty industry with its true herb cosmetic brand ‘Belif’ in March, and expanded its NFT project by collaborating with Doge Sound Club, which issued Korea’s first generative NFT, selling out 2,000 premium hair loss care Dr. Groot NFTs in July.

Through this project, new collaborative activities will be developed featuring the elite rookie employee ‘Moono,’ who dreams of a perfect life and being a donation king without breaking down under any circumstances, and the Belif Herb Shop rookie clerk ‘Belif,’ who believes she can save the world with herbs.

The two companies plan to provide online and offline linked benefits and promotions in the future and pursue joint issuance of new NFTs. They will also offer user-friendly NFT projects through technological cooperation. Meanwhile, to commemorate this project, the two companies plan to hold airdrop and merchandise giveaway events through their Discord channels starting today.

Jung Soo-heon, Vice President and Head of Consumer Division at LG Uplus, said, “Through active collaboration between LG affiliates, we will provide differentiated benefits and continuously expand customer experience by enhancing value as a reliable NFT.”

This content was produced with the assistance of AI translation services.