LG Electronics-Hyundai Motor, LG Best Shop Camping Experience Zone Operation..."Buy Appliances, Get Car Discounts"
LG Best Shop Offers a Unique Urban Camping Experience with Hyundai Casper
[Asia Economy Reporter Park Sun-mi] LG Electronics is partnering with Hyundai Motor Company to conduct a unique experiential marketing campaign targeting camping enthusiasts.
On the 6th, LG Electronics announced that, together with Hyundai Motor, it will operate a camping experience zone at the LG Best Shop Gangbuk Main Store and Suwon Main Store from the 7th of this month until the end of the year.
The experience zone will showcase camping appliances attracting attention, such as the ‘LG Room&TV’, the premium wireless speaker ‘LG XBOOM 360’, and Hyundai’s compact sport utility vehicle (SUV) ‘Casper’, creating a camping atmosphere. Customers can directly experience LG Electronics’ appliances and the Casper vehicle, allowing them to enjoy the trendy camping vibe of ‘chabak’ (car camping) popular recently.
In particular, the LG Room&TV offers a differentiated camping experience. The Room&TV features a display with excellent viewing angles, providing clear picture quality even outdoors. Its lightweight and simple design make it easy to carry around at campsites, which is another advantage.
Additionally, this product allows users to enjoy various content such as online video services (OTT) and YouTube based on the latest smart TV platform webOS 22, simply by connecting to wired or wireless networks, delivering a more distinctive customer experience at the campsite.
During this marketing period, LG Electronics and Hyundai Motor will offer various benefits, including ▲ discounts on Casper for customers who purchase appliances, discounts on appliances for customers who purchase Casper ▲ and a free 8-hour test drive voucher for Casper usable on the car-sharing service ‘Green Car’ for the first customers who purchase appliances.
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The two companies will also hold a prize event where 10 customers who purchase both appliances and Casper newly will be selected by lottery to receive an LG StanbyME. Oh Seung-jin, LG Electronics’ Korea Strategy Manager (Executive Director), said, “We expect to create effective synergy between two leading companies in the home appliance and automobile industries.”
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