Lotte Hi-Mart Debuts 'Betis' on Online Shopping Mall... "Meet at Discounted Price"

This Year's Bluetooth Headphone Sales Increase by 145%

Lotte Hi-Mart introduces Focal's premium Bluetooth headphones, Betis, on its online shopping mall. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 5th that it will showcase Focal's premium Bluetooth headphones, Betis, on its online shopping mall.

This product is exclusively available on Lotte Hi-Mart among domestic online channels. The French audio brand Focal is famous among audio enthusiasts for its high-end speakers. Betis is the first in the Hi-Fi line to feature Bluetooth functionality and active noise canceling. Hi-Fi refers to audio equipment that delivers original sound clearly without distortion from 16 Hz to 20 kHz, the frequency range perceptible to humans.

To commemorate the product launch this month, Lotte Hi-Mart is selling it at a discounted price of 990,000 KRW. Customers paying with event cards can also receive a 6% billing discount. Additionally, a 24-month interest-free installment plan is available. Focal wired headphones are also gathered and sold at up to 40% off.

According to Lotte Hi-Mart, Bluetooth headphone sales from January to September this year grew approximately 145% compared to the same period last year. A Lotte Hi-Mart official said, “With the autumn headphone peak season approaching, we are introducing premium headphones from famous overseas brands for the first time,” adding, “We plan to expand premium products focusing on high-end audio equipment.”

This content was produced with the assistance of AI translation services.