Customized Connectivity with 'SmartThings'... Samsung Electronics Participates in KES 2022

Experience 5 Themes of Device Connectivity Across Mobile, TV, and Home Appliances
Showcasing Eco-Friendly Efforts and Foldable Device Utilization

[Photo by Samsung Electronics]

[Asia Economy Reporter Han Yeju] Samsung Electronics announced on the 4th that it will participate in 'KES 2022 (Korea Electronics Show)' held at COEX, Seoul until the 7th, showcasing a wide range of customized life solutions through 'SmartThings'.

Samsung Electronics prepared an exhibition space of approximately 890㎡ (about 270 pyeong), allowing visitors to directly experience various scenarios from the 'SmartThings Daily Life Encyclopedia' campaign that has been ongoing since June.

The SmartThings Daily Life Encyclopedia is a video and experience campaign that demonstrates connection experiences not only with Samsung Electronics products and services but also with external devices through real-life scenarios. So far, 32 episodes have been released, showing various lifestyles enjoyed through SmartThings and receiving great responses from consumers.

At this exhibition, Samsung Electronics set up five themed experience zones aligned with the campaign slogan 'Do the SmartThings!' to help visitors find their own ways to utilize SmartThings: ▲Level Up Daily Life ▲Wise Hobby Life ▲Love the Earth ▲My Own Kitchen Tong ▲Family Peace Room.

In the 'Level Up Daily Life Zone,' SmartThings' 'Pet Care Mode' creates a comfortable indoor environment by removing pet hair and odors using the air purifier 'Bespoke Cube™ Air' and the robot vacuum cleaner 'Bespoke Jet Bot AI.' It also closes smart electric curtains and softly turns on smart bulbs, while the 'Sleep Mode' switches the 'Bespoke Wind-Free Air Conditioner' and 'Bespoke Cube™ Air' to wind-free mode, creating an environment for easy and quick restful sleep.

In the 'Wise Hobby Life Zone,' visitors can experience various mobile and IT devices. They can start games with 'Soundbar' notifications, enjoy team play on the 'Odyssey Gaming Monitor,' optimize indoor lighting by activating 'Broadcast Mode,' and experience solo broadcasting using the 'Galaxy Book2 Pro' and S Pen.

The 'Love the Earth Zone,' designed for environmentally conscious consumers, demonstrates an everyday life where home appliances can be remotely switched to power-saving mode while away, making energy conservation easy.

'My Own Kitchen Tong' presents an evolved daily life based on the SmartThings Cooking service. After checking food storage status with the 'View Inside' feature of the 'Bespoke Refrigerator Family Hub,' users can order necessary products. The 'Sommelier at Home' feature manages wines in the 'Bespoke Wine Refrigerator' and recommends pairing dishes, then sends meal kit recipes to the 'Bespoke Cooker' to easily complete cooking.

A 'Family Peace Room Zone,' based on episodes experienced in homes with exam-taking children, is also set up. For a returning high school senior, the 'Bespoke Cube™ Air' switches to wind-free mode, and smart bulbs and smart LED stands are automatically adjusted to create an environment that enhances concentration.

Samsung Electronics made it easy for visitors new to SmartThings to understand by allowing them to directly experience everything from registering actual connected products to setting modes and routines. A mission program was also prepared where visitors find smart buttons within the exhibition hall to switch between different modes.

At the center of the exhibition hall, the 'Going Tomorrow Zone' showcases Samsung Electronics' efforts in eco-friendliness and sustainable management. At the heart of the Going Tomorrow Zone stands a 3.6m tall 'Eco Package Tree' sculpture made from eco-packaging that reduces ink usage by 90% compared to before and uses no staplers. Various eco-friendly efforts such as eco-friendly remote controls, recycled fishing net parts, recycled plastics, and energy-saving technologies are also presented through videos.

Additionally, the 'My Way Phone Decoration Zone,' where visitors can decorate their smartphones directly, and the 'Flip Photo Studio,' which allows taking photos from various angles using the 'Flex' mode of the 'Galaxy Z Series' foldable phones, are also operated.

Yoon Taesik, Executive Vice President of Samsung Electronics Korea, said, "This exhibition was planned so that consumers can easily and familiarly experience the daily life transformed by SmartThings," adding, "We will continue various activities so that more consumers can enjoy the SmartThings life."

This content was produced with the assistance of AI translation services.