Sold Out in One Month: 'Jinro 1924 Heritage' Returns This Month with Double the Supply

[Asia Economy Reporter Koo Eun-mo] HiteJinro's premium distilled soju 'Jinro 1924 Heritage,' which sold out its initial stock within a month of launch, is set to return in mid-month with double the quantity.

According to industry sources on the 2nd, HiteJinro plans to resume sales of Jinro 1924 Heritage around mid-month. The subsequent shipment is reported to be more than twice the initial quantity of 15,000 bottles.

Previously, HiteJinro announced that the initial stock of Jinro 1924 Heritage, officially released on August 18, was completely sold out as of the 20th of last month. The 15,000 bottles were expected by HiteJinro to take about four months to sell, so selling out in one month is an exceptional sales record, especially considering the relatively high price of 100,000 KRW per bottle (700mL).

HiteJinro cited the distillation method and raw materials as reasons why it takes about a month from selling out the initial stock to reselling. While typical distilled soju is made using a single distillation method, Jinro 1924 Heritage undergoes three distillation processes, being distilled twice more. In each distillation step, the strongly scented heads and the off-flavored tails are discarded, using only the richly aromatic middle fraction to enhance flavor. The additional distillation results in a smooth throat feel and a clean aroma.

A HiteJinro representative explained, "By removing impurities and off-flavors through triple distillation, we can achieve a deeper and cleaner taste," adding, "However, the increased number of distillations means more time is required for production." Additionally, since only premium Icheon rice branded as Imgeummyeonpyo is used as raw material, sourcing the ingredients also takes some time. Although production has been ongoing, the rapid depletion of the product caused some delays in raw material supply.

The HiteJinro representative said, "We are pleased that the product's value and quality have been recognized despite its high price of around 100,000 KRW," and added, "We will continue to lead the domestic liquor market with products that satisfy consumer needs."

This content was produced with the assistance of AI translation services.