Binggrae Launches Strawberry Milk Janmang Loopy Edition: "Just Milk with a Cute Expression"
[Asia Economy Reporter Song Seung-yoon] Binggrae announced on the 29th that it will launch the Strawberry Milk Janmang Loopy Edition, a representative processed milk product.
The Strawberry Milk Janmang Loopy Edition is a product that features the cute and amusing appearance of Janmang Loopy on the strawberry milk container. Janmang Loopy is a character known for its playful and mischievous expressions, recently gaining great popularity among the MZ (Millennial + Generation Z) generation.
The individual Strawberry Milk products each feature two types of Loopy's cute and lovable expressions, and the 4-pack multipack has a package design with the Loopy character. This Strawberry Milk Janmang Loopy Edition will be released for about three months until the end of December.
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A Binggrae official said, "We prepared the Janmang Loopy Edition to bring new enjoyment to consumers through the familiar existing strawberry milk," adding, "We plan to target consumers with the package transformation using the Janmang Loopy character."
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