Simmons Bed Launches 'N32' in 13 Stores Nationwide... Expanding Consumer Touchpoints

Fire-Resistant and Eco-Friendly Safety Keyword Compliant Foam Mattress 'N32' Sales

Simmons Bed is expanding its consumer touchpoints by fully operating 13 offline stores nationwide with the opening of 'N32 Lotte Department Store Gangnam Branch.'
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialist brand, has completed its N32 lineup across 13 major Lotte Department Store branches nationwide by opening an exclusive N32 store at the Gangnam branch in Daechi-dong, Gangnam-gu, Seoul.

Simmons has formed an exclusive partnership with Lotte Department Store and has been making a bold move by simultaneously opening N32 stores at 13 major branches nationwide, starting from the main store, Bundang, Suwon, Pyeongchon, and Incheon branches on the 23rd of last month, followed by Konkuk University Star City, Daegu, Ansan, Jamsil, Jeonju, Changwon, Gangnam, and Gwangbok branches.

The 'N32 Lotte Department Store Gangnam Branch' is located on the 8th floor of the Gangnam branch, which is considered a major domestic consumer index. Visitors can experience Simmons' lifestyle collection N32 new products, including the N32 Foam Mattress and the N32 Regular Topper, known as the Hermes of toppers.

The N32 Foam Mattress attracts consumers' attention by addressing the chronic issues of heat retention and sagging, which have been pointed out as drawbacks of conventional foam mattresses, through three distinctive features: ▲ breathability ▲ elasticity ▲ safety.

First, breathability is enhanced through the self-developed Active Refresh Foam (AR Foam), and comfort is maximized by adding a natural plant-based linen jacquard fabric on the mattress's top layer.

Additionally, the high-elastic pattern foam made of 5 Fitting Foam and HEB Foam not only provides the elasticity characteristic of Simmons' unique pocket spring mattresses but also supports the entire body without gaps, preventing sagging that concentrates body weight on certain parts during sleep and disrupts restful sleep.

Furthermore, it is the only foam mattress in Korea to meet all three major safety keywords for national mattresses: ▲ Ministry of Environment's nationally certified eco-friendly certification ▲ Radon and thoron safety product certification ▲ Flame retardant performance that meets international standards and domestic standard test methods, making it highly fire-resistant.

To celebrate the launch of the new product and exclusive entry into Lotte Department Store, Simmons Bed is offering dramatic price discounts and generous gifts. The N32 Foam Mattress and N32 Regular Topper are discounted by 30%, and frames and room sets are also discounted by 30% when purchased as a set with N32 products. Early bird purchases until November 30 receive an additional 3% discount. Gifts vary depending on the purchase amount and are available on a first-come, first-served basis until supplies last.

Meanwhile, the N32 Foam Mattress comes in three types according to firmness: Soft, Regular, and Hard, and four sizes: Super Single (SS), Queen (QE), Large King (LK), and King of King (KK). Consumer prices range from 2 million to 4 million KRW.

This content was produced with the assistance of AI translation services.