MyRealTrip Acquires K-Content Specialized Startup 'Startrip'

Providing Information on Korean Tourist Attractions Featured in K-Content
'BTS Music Video Filming Locations', 'BLACKPINK's Favorite Restaurants'

[Asia Economy Reporter Kim Cheol-hyun] MyRealTrip (CEO Lee Dong-geon) announced on the 26th that it has acquired Startrip, a service providing travel destination information and reservation services related to 'K-content,' and will focus on investing in travel content for the post-COVID-19 era.

MyRealTrip acquired the startup Iwatrip, which operates the kids travel platform 'Dongki,' in March this year, and is also making strategic investments in Office Jeju, which operates shared accommodations and offices for workations in Jeju Island, expanding its business for the post-COVID-19 era.

Startrip provides multilingual services to foreign travelers seeking information on Korean tourist spots featured in K-content, such as drama filming locations, cafes visited by stars, and music video shooting sites. Since its founding in early 2020, despite the COVID-19 crisis, it has successfully grown its service by offering information on over 10,000 K-content related locations. After acquiring Startrip, MyRealTrip plans to continue increasing K-content and add service languages so that more foreign fans can actively use the service.

Lee Dong-geon, CEO of MyRealTrip, said, "Over the past three years, K-content such as Korean music, dramas, and movies has gained worldwide popularity, completely changing its cultural status in the global market," adding, "In the post-COVID-19 era, I am confident that the number of foreign travelers wanting to experience K-content will explode."

This content was produced with the assistance of AI translation services.