Agreement for Supply Agency of Ingredients like Yuja and Ginger, Promotional Event Held Simultaneously

Agricultural Export Pioneers Achieve $5.3 Million Export Agreement Through This Overseas Promotion

Goheung-gun Signs $900,000 Export Agreement for Italian Food Ingredients View original image


[Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo] On the 25th, Goheung-gun, Jeollanam-do announced that the "Goheung-gun Agricultural Products Export Development Team," led by County Governor Gong Young-min, signed a supply agency agreement with Summertrade, a catering company in Rimini, Italy, to supply Goheung-grown ingredients such as yuzu and ginger worth USD 900,000 (KRW 1.3 billion) throughout Rimini.


Rimini is a coastal city similar to Gangneung in Korea, located on the Adriatic Sea. It is a representative Italian seaside resort city that hosts various international exhibitions, sports events, and concerts, attracting more than 1.5 million tourists annually.


Alessandra Natale, CEO of Summertrade, said, "As far as I know, this is the first time that Goheung yuzu is being distributed as a unique brand in the Italian local market. We will do our best to ensure that dishes using Goheung yuzu and ginger are loved by tourists visiting Rimini."


County Governor Gong Young-min stated, "This supply agency agreement is significant as Goheung yuzu and ginger will be supplied as local ingredients in Rimini, a representative Italian seaside tourist destination. This agreement marks the starting point and catalyst for Goheung agricultural products to officially enter the Italian B2B ingredient market. We will make further efforts to research and develop distinctive Goheung-grown ingredients targeting the Italian market."


Additionally, Goheung-gun held a promotional event at Summertrade’s caf? to introduce and promote Goheung yuzu products to local food journalists, bloggers, and influencers. The participating influencers attracted attention by introducing Goheung-grown ingredients through their respective SNS blogs.


Meanwhile, the "Goheung-gun Agricultural Products Export Development Team," led by County Governor Gong Young-min, successfully completed their mission by signing export agreements worth a total of USD 5.3 million (KRW 7.6 billion) during this overseas business trip and establishing cooperative relationships with major local distribution companies in Europe, returning on the 25th.




Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo hss79@asiae.co.k


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing