CU, Seoul Tourism Foundation Tour Pass Sales... "Targeting Foreign Tourists"

Jeju All-Pass Also Scheduled for Sale Nationwide

Discover Seoul Pass sold at CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 26th that, starting from the 27th, it will be the first in the industry to sell tour passes targeting foreign tourists in collaboration with the Seoul Tourism Foundation.

The Discover Seoul Pass is a foreigner-exclusive tourist pass launched by the Seoul Tourism Foundation in 2016. It is a free admission and discount pass that allows free entry to major tourist attractions in Seoul, as well as discounts at duty-free shops and airports. The tourist sites with free admission include over 60 locations such as the Four Grand Palaces, Jongmyo Shrine, Seoul Tower N, Lotte World Adventure, and COEX Aquarium. The pass also includes one-time use of the Airport Railroad, Seoul City Tour Bus, and a 24-hour Ttareungi bike rental pass. Discounts are also available for performances, experiences, and shopping.

The Discover Seoul Pass sold at CU comes in three types, priced at 39,900 KRW for a 1-day pass, 55,000 KRW for a 2-day pass, and 70,000 KRW for a 3-day pass. The pass can be purchased at all CU stores nationwide. It is a prepaid format where a receipt with a printed PIN code is given, which can be entered into the Discover Tourism Pass app to generate a QR code on the mobile device. Purchasers are limited to foreigners, and domestic residents are not allowed to use it.

BGF Retail and the Seoul Tourism Foundation plan to promote Korean tourist destinations and attract foreign tourists through various marketing activities in Mongolia and Malaysia, where CU currently operates, starting with the sale of the Discover Seoul Pass. Next month, the Jeju All Pass, a tour pass for Jeju Island tourist sites, will also be sold nationwide. The purchase and usage methods are the same as the Discover Seoul Pass, allowing free or discounted access to about 40 tourist sites in Jeju.

A BGF Retail official stated, “In line with the steady increase in foreign tourists visiting Korea recently, CU, which has the largest offline network nationwide, will serve as a tourism service platform,” adding, “Through various collaborations with the Seoul Tourism Foundation domestically and internationally, we will provide new conveniences to foreign tourists and widely promote the Republic of Korea.”

This content was produced with the assistance of AI translation services.