Samsung Fire & Marine Insurance "Customer Panel Launch Ceremony Held, Accelerating Customer-Centric Management Activities"

Seonghwajae announced on the 23rd that it held the inauguration ceremony for the 32nd Customer Panel and the 2nd MZ Panel on the 16th and has begun full-scale activities.

[Asia Economy Reporter Changhwan Lee] Samsung Fire & Marine Insurance held the inauguration ceremony for the 32nd Customer Panel and the 2nd MZ (born early 1980s to early 2000s) Panel on the 16th and officially began their activities, the company announced on the 23rd.

The selected Customer Panel and MZ Panel will directly experience Samsung Fire & Marine Insurance’s products and services from the customer’s perspective during the activity period and propose improvements based on their findings.

Subsequently, a presentation will be held with the attendance of the CEO and key executives, and the customer feedback presented will be reviewed by the relevant departments and lead to actual improvements.

The company explained that the Customer Panel system plays an important role in improving Samsung Fire & Marine Insurance’s products and services. Of the approximately 950 tasks suggested by the Customer Panel to date, about 75% have been improved. Last year, based on the Customer Panel’s proposals, the design of long-term insurance policy terms was completely revised, and the inquiry period for insurance coverage analysis was extended.

The Customer Panel system is one of Samsung Fire & Marine Insurance’s consumer communication activities aimed at providing products and services from the customer’s perspective. It was first introduced and operated in 2005 as the first in the non-life insurance industry. It was the beginning of customer-centric management activities that reflect the voice of customers in company management.

A Samsung Fire & Marine Insurance official said, "Through various Customer Panel systems, we have continuously reviewed and reflected company operations from the customer’s perspective to improve work processes in terms of consumer protection," adding, "We will continue to actively incorporate more customer voices through various efforts and take the lead in consumer protection."

This content was produced with the assistance of AI translation services.