Lotte Mart's Sanrio Market at Cheongnyangni and Gimpo Airport Stores 'Popular'... 3rd Branch to Open Within the Year

Differentiation with Photo Zones and Character Statues

Lotte Mart Gimpo Airport Branch Toys "R" Us Sanrio Market Exterior.

[Asia Economy Reporter Lim Chun-han] Lotte Mart has opened Sanrio Market, which sells character products such as My Melody, Kuromi, and Hello Kitty, at the Toys "R" Us stores in Cheongnyangni and Gimpo Airport, gaining great popularity.

According to Lotte Mart on the 23rd, since the opening of Sanrio Market, sales at Toys "R" Us Cheongnyangni have increased by 40% compared to the previous year, and sales at Toys "R" Us Gimpo Airport have risen by 70%.

At Sanrio Market, customers can find a variety of character products including toys, stationery, digital accessories, and interior items. The Cheongnyangni store differentiated itself by providing a photo zone and a photo vending machine using limited edition artwork. Additionally, exclusive products developed by Toys "R" Us, such as photo card key holders, sold out 4,500 units within one month after opening, prompting additional production.

The Gimpo Airport store offers a different kind of fun with an interior concept utilizing statues that customers can board and art walls. In particular, by analyzing sales data, the product lineup was expanded to over 100 items, reinforcing popular products such as plush toys, pouches, and eco bags. Exclusive products also increased from 5 types to about 20 types.

Lotte Mart plans to open the third Sanrio Market at the Toys "R" Us in Jamsil Zeta Plex in the second half of this year. A Lotte Mart official said, “In line with the growth of the character industry, we have attracted Sanrio Market, which has been steadily popular among kidults, to Lotte Mart Toys "R" Us. We will continue to deliver newness and joy to customers visiting the stores through various character contents.”

This content was produced with the assistance of AI translation services.