Kyochon Chicken Launches 'Black Secret Combo'... "A Masterpiece After 12 Years"

[Asia Economy Reporter Moon Hyewon] Kyochon Chicken announced on the 22nd that it has introduced a new combo menu called the ‘Black Secret Combo’ 12 years after launching the Honey Combo in 2010.

The Black Secret Combo boasts a deep flavor by adding soy sauce seasoning and black sesame seeds, along with Cheongyang chili peppers, to the five-spice ingredients (star anise, cinnamon, fennel, clove, Sichuan pepper) interpreted in a Korean style.

According to Kyochon Chicken, the new combo was introduced in response to customer demand for combo menus featuring the ‘Black Secret Original’ and ‘Black Secret Boneless’ launched earlier in July.

Kyochon Chicken expects Black Secret to establish itself as the brand’s fourth signature menu following Soy Sauce, Red, and Honey.

To commemorate the launch of the new menu, Kyochon plans to roll out new TV and digital advertising campaigns starting next month. The special taste of Black Secret will be showcased through a series of three humorous videos.

Additionally, a prize giveaway event has been prepared. Customers who order Black Secret will receive a 100% winning scratch coupon, and among them, special prizes will be awarded through a draw. Scratch coupons will be distributed on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.