Shinsegae Inter Jaju Launches 'Jaju Wellness'... "Healthy Lifestyle"

Shinsegae International 'Jaju' Wellness Line. Photo by Shinsegae International

[Asia Economy Reporter Song Seung-yoon] Shinsegae International's lifestyle brand JAJU announced on the 22nd that it is launching a new 'JAJU Wellness' line and introducing products for a healthy lifestyle.

JAJU planned the wellness line in response to the increasing interest in personal hygiene, health, and healing due to COVID-19, as well as the expanding customer base that pursues value consumption. Through health and hygiene-related products as well as environmentally conscious sustainable goods, it aims to captivate young customers who consume according to their beliefs and values.

The newly launched JAJU Wellness line is mainly operated in two categories: beauty and eco-friendly. The beauty category consists of skincare products as well as body and hair care. Two new vegan-certified skincare lines and a 99.9% naturally derived bath product are newly released.

'Juice it' is a skin purification line based on the concept of ABC juice (apple, beet, carrot), known as a healthy juice. It removes skin impurities and delivers healthy vitality, using only vegan-certified ingredients and low-irritant EWG green grade components. It also considers environmental protection by using eco-friendly packaging, biodegradable tubes, and easily removable labels. The line includes a total of seven products such as cleansing water, cleansing foam, peeling gel, and skin pads. ‘Farmer’s Vegan’ is a skincare line that captures the freshness of the farm and the efficacy of raw ingredients, consisting of a total of 10 types including wash-off mask packs and sheet packs. From packaging to contents, all products use vegan ingredients, incorporating fresh natural ingredients such as Jeju orange peel, mugwort, yuzu, oat, and black soybean.

Additionally, a premium bath product called 99.9% Pure Bath Tea, which allows customers to easily enjoy aroma spa therapy at home as they would in a luxury hotel spa, is newly launched. It is released in five types: calendula for mood refreshment, lemon green tea for skin vitality, and lavender for promoting deep sleep. The tea bags are made from biodegradable materials that do not cause concerns about microplastics or separation for disposal. In the eco-friendly category, household items such as detergents, miscellaneous goods, and paper products are prepared. These include bamboo toilet paper, detergents made with natural ingredients, disposable scrubbers that biodegrade after use, and cleaning agents made from grain-fermented alcohol.

To commemorate the launch of the wellness line, JAJU is also holding an online customer appreciation event. From today until the 5th of next month, customers who purchase wellness beauty products through the online mall SI Village and the JAJU app will receive a 1+1 special offer and a 30% discount. There is also a payback event that accumulates 10% of the total purchase amount as points. Customers who purchase wellness eco-friendly household goods will receive a 10% discount and a 10% payback of the purchase amount.

A Shinsegae International JAJU representative said, "The domestic wellness-related market is large and has a bright growth outlook," adding, "We will expand the range from household goods and beauty to health functional foods and develop it into a total wellness care line."

This content was produced with the assistance of AI translation services.