Participation in the 'Hallyu! Korean Wave' Exhibition from the 24th of This Month to June Next Year

Items showcased by LG at the exhibition. From the top left, clockwise: Rakhee Chemical Industry's 'Lucky Cream' and Rakhee Chemical Industry's 'Lucky Chunhyang' advertisement, Geumseongsa's 'A-501' radio, LG Electronics LED signage, LG Display transparent OLED, LG Electronics OLED TV. / Source=LG

Items showcased by LG at the exhibition. From the top left, clockwise: Rakhee Chemical Industry's 'Lucky Cream' and Rakhee Chemical Industry's 'Lucky Chunhyang' advertisement, Geumseongsa's 'A-501' radio, LG Electronics LED signage, LG Display transparent OLED, LG Electronics OLED TV. / Source=LG

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[Asia Economy Reporter Kim Pyeonghwa] LG will showcase the history of K-tech development at the Victoria and Albert Museum (V&A Museum) in London, UK, the world's largest craft and design museum.


The V&A Museum will hold an exhibition titled "Hallyu! Korean Wave" from the 24th of this month until June 25th next year, highlighting the history of Korea's industrial development and Hallyu content. This exhibition is the first overseas major museum exhibition to comprehensively cover Hallyu from Korea's history to the latest trends.


LG will present the first domestic cosmetics product 'Lucky Cream' by Lakhee Chemical Industry (now LG Chem), the origin of LG Group, and the first domestic radio 'A-501' by Geumseongsa (now LG Electronics) at this exhibition. The A-501 radio played an important role in Korea's modernization process and has been recognized for its industrial value, designated as a registered cultural asset in Korea and preserved. Also, the royal court herbal cosmetics brand 'Whoo' and the 'LG Pra.L LED Mask' will be exhibited. Additionally, the 'Lucky Chunhyang' advertisement for 'Lucky Toothpaste and Soap' by Lakhee Chemical Industry, produced in 1956 using animation techniques for the first time in Korea, will be displayed.


LG will also showcase display technologies that enhance the status of K-tech to introduce various Hallyu contents such as K-POP music videos including 'Gangnam Style' and films and dramas like 'Squid Game.' LG Electronics will provide Hallyu content with vivid and immersive image quality through OLED TVs ranging from 65-inch to 83-inch and large LED signage (4.8m x 2.7m). LG Display will offer a new viewing experience by creating a three-dimensional effect and adding vitality to content through a virtual window implemented with a 55-inch transparent organic light-emitting diode (OLED).



An LG official said, "The products exhibited this time are representative innovative products of LG that have led K-tech to grow from the early stages of modern industry in the 1950s and 1960s to becoming a technological powerhouse in the global market," adding, "The V&A Museum selected and requested the exhibition directly."


This content was produced with the assistance of AI translation services.

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