Targeting the Service Robot Market in Collaboration with LG Uplus

LG Electronics is targeting the service robot market by collaborating with LG Uplus, which has accumulated extensive B2B wired and wireless communication service expertise. The two companies plan to expand the supply of robots to other stores, starting with the pilot operation of LG CLOi robots at Theborn Korea stores. The photo shows an LG CLOi ServeBot serving food to a customer at a store. Photo by Theborn Korea reporter

LG Electronics is targeting the service robot market by collaborating with LG Uplus, which has accumulated extensive B2B wired and wireless communication service expertise. The two companies plan to expand the supply of robots to other stores, starting with the pilot operation of LG CLOi robots at Theborn Korea stores. The photo shows an LG CLOi ServeBot serving food to a customer at a store. Photo by Theborn Korea reporter

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[Asia Economy Reporter Park Sun-mi] LG Electronics is accelerating the digital transformation in customer service areas such as serving, delivery, and guidance by leading with LG CLOi robots.


On the 22nd, LG Electronics announced that it will target the service robot market in collaboration with LG Uplus, which has accumulated expertise in various B2B wired and wireless communication services based on artificial intelligence (AI) and network technology. The two companies will gradually proceed with ▲ expanding the service robot business and discovering new business opportunities ▲ jointly discovering and utilizing specialized robot sales channels ▲ developing a robot control platform that integrates communication, AI, remote control, and robot solutions based on CLOi robots.


As the first step of the collaboration, since the end of last month, the two companies have started pilot operations of the LG CLOi ServeBot at F&B (food and beverage) stores such as Hong Kong Banjeom, Insaeng Seolleongtang, and Rolling Pasta, operated by Theborn Korea, a leading company in automation and digitalization of operations within dining franchises. The CLOi ServeBot provides differentiated robot services to customers without any shadow areas by linking with LG Uplus’s communication network inside the stores.


Subsequently, the two companies plan to expand supply to other stores of Theborn Korea and promote integration with various CLOi robot solutions such as guidance and delivery robots.


LG Electronics expects that through this collaboration, its robot solutions will be effectively utilized in various service markets. CLOi robots will take on dangerous, simple, and repetitive tasks, allowing employees to focus more on providing customers with more valuable experiences and services.



Jang Ik-hwan, head of LG Electronics’ BS Business Division, said, “Through this collaboration, we will not only provide differentiated robot service solutions to more customers but also continuously introduce new robot service experiences that help daily life.”


This content was produced with the assistance of AI translation services.

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