SKT Launches 'Uju Pass Family' for Sharing Among 4 Family Members and Friends
Sharing Subscription Package Benefits
Members Regardless of Carrier
[Asia Economy Reporter Cha Min-young] SK Telecom announced on the 21st that it has launched a new service called 'Uju Pass Family,' which allows up to four people, including family or acquaintances, to share the benefits of its subscription package product 'Uju Pass.'
SKT explained that the Uju Pass subscriber (representative) can invite up to three people as 'family members' to share benefits such as free shipping on Amazon overseas direct purchases and discount coupons. Family members can be designated regardless of their telecom carrier.
The eligible users for Uju Pass Family are monthly (regular) and annual subscribers of Uju Pass All and Mini, as well as subscribers of the promotional product Uju Pass Standard. The Uju Pass Family representative can share benefits they do not use with members. For example, in the case of an All user, the representative uses the free overseas direct purchase shipping and SK Pay 3,000 points benefits, while sharing one each of the Amazon discount coupon, additional partner benefits, and Google One Drive subscription with each member. The free overseas direct purchase benefit can be used simultaneously by the representative and one member, totaling two people. SKT added that if the representative has already used the benefit they want to share, they can schedule sharing with members starting from the next month.
However, 'Welcome Points' given upon subscribing to annual subscription products and various promotional benefits for Uju Pass customers are excluded from sharing. SKT also announced that with the launch of Uju Pass Family, it has added four new partners?AmoreMall, Asiana Airlines, Yuhan-Kimberly MamQ, and Fitpet?as additional selectable benefits. The number of partners has increased from 18 at the launch of the subscription service last August to 52 currently.
Choosing AmoreMall provides five types of coupon packs applicable to over 40 brands of Amorepacific. Asiana Airlines offers basic benefits including 200 Asiana mileage points and discount coupons worth 63,000 KRW every month. Yuhan-Kimberly MamQ provides a total of coupons and cashback benefits worth 25,000 KRW, including one 30% discount coupon for all diaper products and one 12,000 KRW shopping cart discount coupon. Selecting Fitpet grants two 10,000 KRW discount coupons when purchasing pet supplies over 30,000 KRW. Detailed benefits by partner can be checked on the T Uju website.
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Yoon Jae-woong, head of SKT subscription marketing, said, "We will continue to strive to discover products and partners that enrich customers' subscription lifestyles."
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