Shinsegae Live Shopping Launches Night Live... "Department Store Product Sales"

On the 21st, J.ESTINA Up to 67% Discount Sale

Shinsegae Live Shopping introduces 'Night Live,' selling products from Shinsegae Department Store.

[Asia Economy Reporter Lim Chun-han] Shinsegae Live Shopping announced on the 20th that it will launch 'Night Live,' a program selling products from Shinsegae Department Store.

Shinsegae Night Live is a planned program that sells various premium products from Shinsegae Department Store through mobile live streaming. Currently, it is scheduled to broadcast once every two weeks, with plans to gradually expand the schedule in the future.

The first broadcast on the 21st will feature products from the accessory brand J.ESTINA. It plans to showcase signature lines such as the Mioello necklace worn by model IU, and customers can watch the mobile live broadcast through the Shinsegae Live Shopping app and Kakao Shopping Live. Offering differentiated benefits such as discounts of up to 67%, prizes including Shinsegae Department Store gift certificates, J.ESTINA hair scrunchies, and hair ties will be provided to purchasing customers.

A Shinsegae Live Shopping official said, "We will continue new attempts to establish ourselves as a leading online live commerce platform," adding, "We expect the launch of Shinsegae Night Live to elevate the quality of mobile live streaming to the next level."

This content was produced with the assistance of AI translation services.