Lotte Home Shopping and Chorokbaem Media Collaborate on Commerce-Linked 'Golf Variety Show' Joint Production

Lotte Homeshopping and Chorokbaem Media Collaborate on Commerce-Linked 'Golf Entertainment' Joint Production.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping's golf entertainment show "Pahaha," co-produced in collaboration with Chorokbaem Media and linked with commerce, will premiere on the cable TV channel "K-Star" on the 22nd.

According to Lotte Homeshopping on the 20th, the company formed a strategic partnership with Chorokbaem Media in November last year, directly investing 25 billion KRW to secure the position of the second-largest shareholder. Following the beauty entertainment show "Ransun Beauty" in April this year, this is their second co-produced content. Targeting the autumn season golf enthusiasts, it is a unique program combining lessons, entertainment, and commerce. The show features entertainer Haha, who is a "gol-al-mot" (someone who does not know golf), and his father, who has 42 years of golf experience, aiming to deliver laughter and emotion through father-son rounds. During the broadcast period, Lotte Homeshopping will showcase golf wear linked to the content.

Starting with the first broadcast on the 22nd, the show will air every Thursday at 8 PM on cable TV channel K-Star. It will be simultaneously broadcast on Lotte Homeshopping’s mobile application (app), website, and the online video service (OTT) Wavve, with reruns airing on the comprehensive programming channel MBN from the following day. The series consists of 10 episodes until November 24. The first episode reveals Haha’s background in starting golf, with comedian Kang Jaejun and professional golfer Jeong Gilhwan conducting golf lessons together. The content includes golf quizzes, special lectures preparing for rounds, and reviews. In the future, famous stars such as singer Kim Jongkook, comedian Ji Seokjin, and Yang Sechan will appear as guests, providing fun and information to beginner golfers.

From next month, Lotte Homeshopping will offer various celebrity content linked with Pahaha on its TV broadcasts and mobile TV. Celebrities will appear on launch broadcasts of famous golf wear brands to introduce the brands and review products. On mobile TV, virtual human Lucy and cheerleader Park Girang will introduce golf wear styling such as "Some Nam Some Nyeo Rounding Look."

Lee Bohyun, head of Lotte Homeshopping’s Media Business Division, said, "We produced a golf entertainment show linked with commerce as our second project with Chorokbaem Media. Moving away from the simple lessons and team competition stories of existing golf entertainment shows, we expect a good response ahead of the autumn golf peak season by linking the process of beginner golfer celebrities mastering rounds and reasonable golf wear shopping."

This content was produced with the assistance of AI translation services.