Homeplus Expands Direct Night Delivery from Marts Tonight... "Strengthening Night Delivery in Gangnam Area"

Order by 7 PM for Same-Day Delivery

Homeplus expands the 'Tonight's Direct Mart Delivery' service to Namhyeon Branch and Jamsil Branch.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 19th that it will expand its same-day night delivery service, ‘Tonight Mart Direct Delivery,’ from the existing 4 stores to Namhyeon Branch and Jamsil Branch.

Tonight Mart Direct Delivery is a same-day night delivery service that allows customers to receive products by midnight on the same day if the order is completed by 7 PM. The reason for selecting Namhyeon Branch and Jamsil Branch is to strengthen the attack on the Gangnam area, known as the online delivery battleground. The Gangnam 3 districts are traditionally recognized as important bases for capturing online delivery due to their strong purchasing power, high proportion of 1-2 person households, and concentration of office areas.

Since January this year, Homeplus has sequentially increased delivery vehicles in the Gangnam area by 67%, focusing on capturing online demand. Since then, until the 31st of last month, the average online sales of Namhyeon Branch and Jamsil Branch increased by 35% compared to the same period last year. The service will launch at Namhyeon Branch starting today and at Jamsil Branch during October.

A Homeplus official said, “Online delivery is an inevitable trend of the times and an essential survival strategy to survive in competition. We will become a leading player in same-day delivery through services like Tonight Mart Direct Delivery, which maximizes delivery capabilities.”

This content was produced with the assistance of AI translation services.