Budweiser Launches Global Campaign for Qatar World Cup
Messi, Neymar, and Others Appointed as Campaign Models... Simultaneous Launch in Over 70 Countries Worldwide
[Asia Economy Reporter Eunmo Koo] Budweiser announced on the 18th that it will officially launch its World Cup marketing as the official sponsor brand of the 2022 FIFA Qatar World Cup.
To celebrate the World Cup, Budweiser is launching the campaign "The World is Yours To Take," which means "Become the protagonist of the world." The campaign features global soccer stars Lionel Messi, Neymar, and Raheem Sterling as models in TV commercials, the release of World Cup limited edition packages, and various online and offline events to drive the excitement of the World Cup. This World Cup campaign, held in more than 70 countries including Korea, is the largest in Budweiser's brand history.
The campaign video dynamically captures the campaign models Messi, Neymar, and Sterling marching toward the stadium holding the flags of the participating countries along with soccer fans. The players and fans appearing in the video celebrate the opening of the global festival while expressing their anticipation and excitement as they pass through the players' entrance "tunnel." The stadium tunnel symbolizes the space connecting the emotions players feel before the game with the fans and represents the players' journey toward the dream stage of the World Cup. The background music of the video features the British pop duo Tears For Fears' hit song "Everybody Wants to Rule The World," expressing the passion fans will feel for the festival.
In Korea as well, Budweiser plans to release a FIFA World Cup commemorative limited edition package and hold various offline consumer events.
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The Budweiser brand manager said, "As a brand that has sponsored the FIFA World Cup for over 30 years, Budweiser aims to unite the passion and enthusiasm of soccer fans worldwide again this year," adding, "Budweiser, a brand symbolizing challenge and passion, will deliver the best World Cup to fans worldwide by conveying the spirit of challenge alongside the world's top players like Messi, who overcame difficulties to become the best."
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