Goheung-gun and Gwangju Horticultural Agriculture Sign Win-Win Agreement for Supply and Distribution of Horticultural Products
It Will Be a Major Turning Point for Opening Sales Channels of Horticultural Agricultural Products
[Goheung=Asia Economy Honam Reporting Headquarters Reporter Shim Jeong-woo] Jeonnam Goheung-gun (Governor Gong Young-min) announced that on the 16th, it signed a ‘Goheung Horticultural Agricultural Products Supply and Distribution Win-Win Agreement’ with Gwangju Horticultural Agricultural Cooperative, a major distribution company in the Gwangju-Jeonnam area.
This win-win agreement was prepared as part of the county’s efforts to develop sales channels for horticultural agricultural products, and it was agreed to mutually cooperate in supplying and distributing high-quality horticultural agricultural products to strengthen market competitiveness going forward.
Governor Gong Young-min said, “Goheung produces high-quality and diverse varieties of horticultural agricultural products throughout the year due to its mild climate in all four seasons, but it was regrettable that farmers could not get fair prices due to lack of sales channels.” He added, “This agreement with the large-scale Gwangju Horticultural Agricultural Cooperative in the field of horticultural agricultural product distribution is expected to be a major turning point in developing sales channels for our county’s horticultural agricultural products.”
Jung Il-gi, chairman of Gwangju Horticultural Agricultural Cooperative, said, “During difficult times such as falling rice prices and labor shortages, I hope this agreement can be a great hope for farmers,” and added, “We will do our best in supplying and distributing Goheung horticultural agricultural products to enhance their market competitiveness.”
Also, Myung Hyun-ho, chairman of Heungyang Horticultural Producers Association, who attended the agreement ceremony, said, “We are very grateful that the county is working hard to secure stable sales channels for farmers, and we are very pleased to be able to supply to large distribution companies,” and added, “We will continue to do our best to produce high-quality horticultural agricultural products and take the lead in enhancing the Goheung brand image.”
The county plans to do its best to pioneer B2B and B2C markets and brand commercialization through agreements with various distribution platform companies to secure stable sales channels for Goheung horticultural agricultural products.
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Goheung=Asia Economy Honam Reporting Headquarters Reporter Shim Jeong-woo hss79@asiae.co.kr
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