Lotte Mart Opens Recycled Bicycle Pop-up Store... "Accelerating ESG Management"

Average Around 100,000 Won... Cheaper Than Regular Used Bicycles

Exterior view of the recycled bicycle pop-up store opened at Lotte Mart Songpa Branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 16th that it has signed a business agreement with Seoul City and Light Brothers and will operate a ‘Recycled Bicycle Pop-up Store’ on the first floor of the Songpa branch until December 14.

The recycled bicycle project helps generate income sources and create jobs at local self-sufficiency centers through sales revenue, and it can reduce carbon emissions through a virtuous cycle of recycled bicycles.

Customers can purchase bicycles at an average price of around 100,000 KRW, which is cheaper than regular used bicycles, and those who purchase at the pop-up store will receive a ‘RE:EARTH’ shopping bag regardless of the purchase amount.

To commemorate the opening of the recycled bicycle pop-up store, Lotte Mart is conducting a bicycle commuting challenge for all employees. The company will aggregate employees’ cycling records over one month and award prizes based on the combined rankings.

A Lotte Mart representative said, “We hope that the Light Brothers pop-up store will expand offline sales channels for eco-friendly recycled bicycles,” adding, “We will continue to discover various eco-friendly items to lead sustainable ESG (Environmental, Social, and Governance) management and create an environment where we can grow together with the local community.”

This content was produced with the assistance of AI translation services.