SPC Shake Shack Introduces 3 Roadside Series Items

[Asia Economy Reporter Moon Hyewon] SPC Group's 'Shake Shack' announced on the 15th that it will launch three new products in the Roadside series.

The Roadside series features recipes inspired by local burgers symbolizing the California region, characterized by caramelized onions that have been slowly simmered over a long period. Currently, this menu is exclusively available in Shake Shack locations in Los Angeles and San Diego, USA.

The three new products include the 'Roadside Burger,' which combines a Black Angus beef patty with bacon caramelized onions, slowly saut?ed for deep flavor, French Dijon mustard, and natural sliced cheese; the 'Roadside Burger Double,' which adds an extra beef patty and natural sliced cheese to the Roadside Burger for a richer and more abundant taste; and the 'Roadside Dog,' featuring a smoky beef sausage paired with Dijon mustard and bacon caramelized onions.

The three Roadside series products will be available for a limited time at all Shake Shack stores from today until the 31st of next month.

To celebrate the launch of the new products, Shake Shack is holding a quiz event on the Happy Point application (hereafter app) until the 25th of this month, offering random coupons for the three Roadside new products and two shakes. On the delivery app Coupang Eats, a 3,000 KRW discount will be provided until the 21st to commemorate the launch of the new Roadside Burger. Starting from the 23rd, a 'Roadside and Beer' promotion will be held in collaboration with the craft beer brand Hand and Malt. This special pairing menu, consisting of the Roadside Burger and 'Shackmeister Ale' beer, which pairs perfectly with the burger, will be offered at a discounted price.

This content was produced with the assistance of AI translation services.