CJ Olive Young Launches Omni-Channel Branding Campaign Featuring Models Kai and Hwasa

Campaign-Linked Mission-Type Event Held

CJ Olive Young will launch a new omnichannel branding campaign, "GagoXKyeogo, A World Where Olive Young Is Enough," starting on the 16th.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 15th that it will launch a new omnichannel branding campaign, "GagoXkyeogo, Olyoungimyeon Doeneun Sesang," starting from the 16th.

For this campaign, they selected EXO group members Kai and MAMAMOO's Hwasa as models. Both individuals, who exude professional charm in their respective fields and are loved by the MZ generation (Millennials + Generation Z), were chosen because they align well with Olive Young's core brand value of healthy beauty.

In the main video advertisement, Kai and Hwasa will freely move between Olive Young stores and the mobile application (app), showcasing Olive Young's unique omnichannel competitiveness embedded in everyday life.

At nationwide stores and the online mall, mission-based events linked to the campaign will also be held. Until October 13, participants who complete six missions related to the omnichannel and enter through the mobile app will be entered into a draw to win generous prizes such as luxury brand bags, sneakers, and hotel accommodation vouchers.

An Olive Young representative said, "We expect to further expand our customer base together with the new familiar models, Kai and Hwasa."

This content was produced with the assistance of AI translation services.